Digital Nations helps agencies grow current brand budgets by expanding campaigns into CTV, social video, performance and YouTube. We vet AdTech partners for their ability to deliver campaign KPIs, identify opportunities with the potential to improve ROAS by 2–3x, and negotiate campaign-specific guarantees that continue beyond the initial test.
We structure tests with no financial risk to the agency or brand, including profit-share arrangements tied to new profits generated. We also introduce CMOs and B2C founders with media budgets to deploy. Partner and CMO introductions carry no charge to the agency.
Depending on the campaign, guarantees may cover viewability, video completion, CTR or eCPC. We focus on opportunities that have the potential to scale into six-to-eight-figure media budgets.